About the Brand
The FOR THE LOVE OF BLACK GIRLS® Brand is a duty. Never just “clothing,” it embodies a vision to be fulfilled.
A duty and a vision that pays homage to Black girls everywhere.
We are a family-owned and operated retail company deeply rooted in a rich and significant history. Deriving from the decades-long work of Shaleah Laché Sutton and her commitment to Black girls around the country, FOR THE LOVE OF BLACK GIRLS is a long-awaited tangible, and purposefully opulent, tribute to the Black girl.
“Our vision is steadfast: ‘empowering Black girls right where they are, to go places they’ve never been.’ Be it our previous ventures, this company or our future endeavors, this vision remains our guiding principle.”
About the Collection
The BRAND-ON COLLECTION is the long-awaited line of premium tees, sweatshirts, hoodies, and accessories by creative visionary Shaleah Laché Sutton. As a marque with an already established identity and message, the BRAND-ON COLLECTION is an encapsulation of the FOR THE LOVE OF BLACK GIRLS® Brand. Those who know us would say the collection is very much “on-brand.” Hence, the creation of BRAND-ON, our launch and legacy line of products.
Brandon is also the name of Shaleah’s only son. He provided the push and the encouragement she needed to finally launch. In homage to the Black women who’ve raised and inspired him, Brandon proudly agreed to be one of the models for the Collection.
In homage to Black girls.
No matter who’s wearing it.
(You do not have to be Black nor a woman to wear our brand.)